Website Design & Development – Miss Alesha’s Swim Sessions

Goal:
Design and launch a professional, user-friendly website for a swim instructor to increase bookings, establish credibility, and clearly communicate services to parents.

My Role:
I independently designed and built the full website, including layout, branding direction, copywriting, and mobile optimization. I worked directly with the client to understand her audience (parents) and structured the site to make booking lessons simple and clear

This project strengthened my ability to design with the end user in mind. Since the target audience was parents looking for swim lessons, I focused on clarity, trust-building language, and simple navigation. I learned how important it is to design not just for aesthetics, but for conversions and ease of use.

This experience also helped me grow in client communication and translating someone else’s vision into a professional digital presence.

SPPhotography – Brand & Client Experience

Goal: Build a personal photography brand and manage client projects from inquiry to delivery.

Role: Photographer, editor, marketer, client manager.

Reflection:
Skills Used: Adobe Lightroom, client communication, brand building, editing workflow.

What I Learned: How important organization and client experience are to running a successful creative business.

Digital Marketing Campaign Simulation

Goal: Improve ad performance across multiple campaign rounds.

Role: Analyzed data, optimized keywords, adjusted ad types, improved landing page performance.

Skills Used: Data analysis, Google Ads strategy, keyword research, optimization.

What I Learned: How small adjustments in targeting and messaging can significantly impact ROI.